Elvis taking care of business

Realize More Effectiveness by Creating Interactive Email Campaigns

Description:

Email marketing is a two-way street. If your prospects are not interested, they will simply unsubscribe and that’s that. It is critical to provide what they want versus what you want to give them

Content:

Email marketing is a two-way street. If your prospects are not interested, they will simply unsubscribe and that’s that. It is critical to provide what they want versus what you want to give them.

How do you know what your prospects want? First, look at what got them on your list in the beginning. Did they simply want your freebie gift, did they buy a product, or did they sign up to receive your newsletter? Next, consider if you have provided what they were looking for effectively, or maybe you fell short. If you have a low read rate and/or a high unsubscribe rate, you have missed something.

Probably the easiest way to find out is to ask your list what they want to learn more about. Make it a standard section in your email to ask them questions. Do not send every email with a full-blown survey, one question per email should do. You can ask any number of targeted questions that will allow you to adapt your campaign and achieve better success.

Possible questions to ask your prospects:

Was your information helpful?
What would they like to hear more about?
Do they have questions about your products and services?
What is keeping them from buying?

Since you want them to answer your questions, you have to make it easy for them to do so. See what capabilities your email server provides. At the very least, simply ask them to email you their answer to the question. Most of your prospects will be intrigued with the interactivity and will be happy to answer so they will not mind taking the time to email you their response.

In some cases, you might be opening up a can of worms with this interactivity. Once you put the questions out there, you must be prepared to follow-up and respond. Be sure to send a thank you to your prospects when they respond. This can also create a great new relationship with your prospects.

To go one step further, you can include a regular spot in your email that highlights the feedback from the question posed in the previous email. This will show your list that you have invested time and effort into getting to know them better and are listening to their comments. Including this feedback and your response to it will also encourage other members of your list to participate. It almost works the same as a forum does on a website.

Good service is hard to come by these days, especially online. Acting on feedback from your list will make you stand out from the crowd. Used properly, adding a little interactivity to your email campaign can help boost the success of the campaign and your business.

Author: Ruth Harris

About Author:

Ruth Harris is a real entrepreneur who has helped many others start and promote their online business. Visit http://www.iprofit.viral-business.com to get over 170 best-selling eBooks and software titles with Master Resell Rights and ready made profit-pulling minisites all for one low price.

---

Random related phrase:

elvis taking care of business

Misspelled random related phrase:

eelvis taking care of business, lvis taking care of business, ellvis taking care of business, evis taking care of business, elvvis taking care of business, elis taking care of business, elviis taking care of business, elvs taking care of business, elviss taking care of business, elvi taking care of business, elvis taking care of business, elvistaking care of business, elvis ttaking care of business, elvis aking care of business, elvis taaking care of business, elvis tking care of business, elvis takking care of business, elvis taing care of business, elvis takiing care of business, elvis takng care of business, elvis takinng care of business, elvis takig care of business, elvis takingg care of business, elvis takin care of business, elvis taking care of business, elvis takingcare of business, elvis taking ccare of business, elvis taking are of business, elvis taking caare of business, elvis taking cre of business, elvis taking carre of business, elvis taking cae of business, elvis taking caree of business, elvis taking car of business, elvis taking care of business, elvis taking careof business, elvis taking care oof business, elvis taking care f business, elvis taking care off business, elvis taking care o business, elvis taking care of business, elvis taking care ofbusiness, elvis taking care of bbusiness, elvis taking care of usiness, elvis taking care of buusiness, elvis taking care of bsiness, elvis taking care of bussiness, elvis taking care of buiness, elvis taking care of busiiness, elvis taking care of busness, elvis taking care of businness, elvis taking care of busiess, elvis taking care of busineess, elvis taking care of businss, elvis taking care of businesss, elvis taking care of busines, elvis taking care of businesss, elvis taking care of busines