3 Key Points To Remember When Writing For The Web
Description:
While many writers are eager to write for the Internet, it is important to consider the key differences between writing for a traditional print audience and an Internet audience.
Content:
While many writers are eager to write for the Internet, it is important to consider the key differences between writing for a traditional print audience and an Internet audience. Keeping these three points in mind will help you achieve success with your Internet writing ventures.
Writing for the Internet is different from traditional publishing formats in three essential ways:
~ Audience
~ Format
~ Lifespan
It is important to consider each difference while writing.
While audience is always a key consideration for any writer audience consideration is a primary factor for Internet writers. While the basic considerations of audience (who do you expect to be your primary reading audience?) remain the same there are some important differences.
First, it is important to remember that in traditional publications your audience is somewhat captive. Once they have actually picked up or purchased a print media they are likely to at least give it a few pages before ditching it. However, on the Internet the audience can move away from your words with a click of the button so you need to be focused and on target. You can't take time for a slow buildup or meandering discussion. If you (the writer) do not seem to be delivering the goods then the reader will simply move on. This does not mean you need to cater to the lowest denominator but it does mean that you need to know your audience as well as how to respond to that audience's needs and desires.
Another important point is that many Internet readers scan documents quickly before committing themselves to reading. It is important to write clearly and concisely as well as use punchy headlines and subheadings as well as catchy introductions and conclusions as these are key points for scanning.
While at first glance Internet documents appear to mimic traditional print documents there are many major differences. One of the most important is the entry point. A search engine may deliver readers to some point in the middle or end of your document. If you have written a coherent and cohesive piece then those readers may well move back to the beginning to read properly. In response to this, and the scanning readers mentioned above, it is best to break longer documents into several stand-alone pieces that can work together as a whole or as separate documents if approached in that manner.
Finally, an important difference between traditional publications and Internet publications is lifespan. While the apparent lifespan of many electronic documents appears to be fleeting that is not in fact true. Newspaper and magazine articles in print publications may only be current for a day, week or month but be archived on the Internet. Internet publications are frequently archived on the Internet for years. So while it is important as a writer to be fresh and current also keep in mind that your reader may access your words at some undetermined point in the future.
Keeping these three key points -- audience, format, and lifespan -- in mind when writing for the Internet will help you achieve greater writing success.
Author: Deanna Mascle
About Author:
Deanna Mascle shares more articles about writing for the internet with her blog Your Route To Internet Writing Success at http://Route60.us
Random related phrase:
entry level business analyst jobs
Misspelled random related phrase:
eentry level business analyst jobs, ntry level business analyst jobs, enntry level business analyst jobs, etry level business analyst jobs, enttry level business analyst jobs, enry level business analyst jobs, entrry level business analyst jobs, enty level business analyst jobs, entryy level business analyst jobs, entr level business analyst jobs, entry level business analyst jobs, entrylevel business analyst jobs, entry llevel business analyst jobs, entry evel business analyst jobs, entry leevel business analyst jobs, entry lvel business analyst jobs, entry levvel business analyst jobs, entry leel business analyst jobs, entry leveel business analyst jobs, entry levl business analyst jobs, entry levell business analyst jobs, entry leve business analyst jobs, entry level business analyst jobs, entry levelbusiness analyst jobs, entry level bbusiness analyst jobs, entry level usiness analyst jobs, entry level buusiness analyst jobs, entry level bsiness analyst jobs, entry level bussiness analyst jobs, entry level buiness analyst jobs, entry level busiiness analyst jobs, entry level busness analyst jobs, entry level businness analyst jobs, entry level busiess analyst jobs, entry level busineess analyst jobs, entry level businss analyst jobs, entry level businesss analyst jobs, entry level busines analyst jobs, entry level businesss analyst jobs, entry level busines analyst jobs, entry level business analyst jobs, entry level businessanalyst jobs, entry level business aanalyst jobs, entry level business nalyst jobs, entry level business annalyst jobs, entry level business aalyst jobs, entry level business anaalyst jobs, entry level business anlyst jobs, entry level business anallyst jobs, entry level business anayst jobs, entry level business analyyst jobs, entry level business analst jobs, entry level business analysst jobs, entry level business analyt jobs, entry level business analystt jobs, entry level business analys jobs, entry level business analyst jobs, entry level business analystjobs, entry level business analyst jjobs, entry level business analyst obs, entry level business analyst joobs, entry level business analyst jbs, entry level business analyst jobbs, entry level business analyst jos, entry level business analyst jobss, entry level business analyst job
No comments:
Post a Comment