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Loud and Proud Results in Lots of Direct Sales Success

Description:

Are you loud and proud or are you a closet consultant? What will you do to create more direct sales success?

Content:

Not long ago, I spoke to a large group of business owners about direct sales success. There were several direct sellers in the room, and during the course of the event I noticed two distinct groups: the loud and proud consultants and the closet consultants.

The loud and proud consultants came over and introduced themselves, they told me what company they were with. They were wearing nametags with their company name on them, their purses reflected their business in a stylish and appropriate way and they gave me their business cards and asked for mine. They were great communicators, good at creating rapport and good listeners.

Then there were the closet consultants. They did not go out of their way to meet new people. You wouldn’t have known by their appearance that they were in a direct selling business. In fact, in most cases it was another direct seller that told me they too were in the business.

Do you or people on your team say they want to build their business in private and yet are a closet consultant in public?
If you call the phone number on one of your team member’s business card does the message not mention their business? Do you know beauty consultants who do not appear “put together?” Have you met jewelry consultants who are wearing no jewelry or clothing consultants that are wearing clothes from a department store?

Make no mistake. These are all examples of closet consultants. If your team is not steadily growing, then you have some closet consultants on your team.

Of course, if you are in the home interiors, kitchen goods or nutritionals business you cannot wear these items around your neck—you have to be more creative. That is not hard for successful consultants.

Carol who sells candles carries candles around in a basket and gives a mini candle to everyone she meets. Natasha is with a pampering company. She gives a mini lotion sample with her business card to everyone she meets and the side of her purse displays her most popular items.

Then there is Kelly, one of the participants in my Business Breakthrough Group Tele-Coaching Program. Kelly is loud and proud about her business. She has a blog that she sends out to her friends, customers and everyone in her network each week.

She has car magnet signs on both sides of her car that let the world know about her business. These signs have brought her bookings and sales.

When she is away from her car Kelly is always wearing her nametag and carrying her tote bag both with her company name prominently displayed. When she goes to the bank to make her big deposits she has her company name in bold letters on her deposit bag.

Now that you have gotten some ideas ask yourself: are you loud and proud or are you a closet consultant? What will you do to create more direct sales success? Will you be more loud and proud? Ask everyone on your team the same question and watch your team sales, booking and recruiting grow with ease.

Author: Caterina Rando, MCC

About Author:

To get more great direct selling articles and business building podcasts, go to Direct Sales Coaching and learn how to book, sell, recruit and lead with ease.

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