Harvard business school studies

To Convert, or not to Convert Rgb to Cmyk? That, is the Question

Description:

Consider the following statistics next time you prepare your files for printing and make sure that your files are set up correctly to maximize the print output quality. * Ideas sell 88% better in color than in black * Recognition increases up to 80% with the * Invoices are paid 30% faster with the use (Source: 2004, International Paper/Loyola University)

Content:

The question is how do you get printed material that has vivid and bright colors? It's all in your artwork. The print output is as good as the file settings, and for this reason we want to provide you tips and information to help you work better with color. The most important components are the CYMK values within your file. By now you must have heard a lot about RGB and CYMK. You probably know what they stand for and that they are two different color spectrums.

You might design in RGB, proof in RGB, preview in RGB, however, we print in CMYK format. It is very rare that a computer monitor will display accurately the colors chosen in your layout or in Photoshop, so it is important to have a general color concept and be able to use tools to visualize the colors selected in your layout. This will help when converting a file from RGB to CMYK. Numerous articles on the internet warn of the catastrophic effects of files converted from RGB to CYMK format, however, we ask you not to be alarmed. We will guide you into setting up or converting files from RGB to CMYK format to maximize the print output quality.

To Convert, Or Not To Convert RGB to CMYK? That, is the Question and our answer is YES. Conversion is certainly necessary, and it is best if you convert the files at your end so you can view any color change and make the proper adjustments to reach the desired color result.

There are a lot of articles written on this topic and the file prep section of BargainPrinting.com explains it very well, so we decided to use the expertise of our pre-press team and give you an insider's view on this subject.

Here are a few steps to guide you into converting your files correctly and prepare them for printing in CMYK format. We assume that the files were originally created in RGB format and we use Photoshop to display these steps.

Step 1:

Set your file in CMYK mode.



Step 2:

The colors within your file will change from the RGB mode to CMYK mode resulting to some slight color change. The Pantone Corporation standardized the CMYK color, so check your Pantone book for a visual representation of the color chosen on paper.



Step 3:

If any of your colors change, or the colors do not look as expected in the Pantone book, adjust the CMYK values of the different colors within your file.

Tip: Color may vary from printer to printer, as well as when different kind of paper is used. If you follow the above steps, you will get a color very close to what you design. If a 100% match is required, please contact our team and we will work with you to achieve that.

Author: Sophie Charalambous

About Author:

Sophie Charalambous is a Marketing Director at BargainPrinting.com (http://www.bargainprinting.com). BargainPrinting.com (http://www.bargainprinting.com) uses state-of-the-art equipment and an all digital workflow to provide professional quality printing, mailing and design solutions. Located in New York City, BargainPrinting.com (http://www.bargainprinting.com) offers print buyers nationwide competitive prices, fast turnaround and above all Fanatical Customer Service. The proprietary tools and technology on the web store makes ordering easy, fast and rewarding for all customers.

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